In big cities like São Paulo and Salvador, millions of workers use the public transport everyday. Quicko is a company dedicated to facilitate the life of those people. They designed a dedicated app to recharge the transit pass on the go. Berro Motion reach out to me so we could create a series of videos to explain the basic usability of the app.
I designed the artwork following the brand guidelines, filled with vibrant colors and an urban aesthetic that resonates with the target public. The animation is a mix of collage and flat design interventions.
The main video was the Salvador target ad, which explains with clarity the steps to recharge the pass and the main features of the app.
Studio: Berro Motion
Client: Quicko App
Client: Quicko App
Art Supervisor: Céu Boa Nova
Project Manager: Andrei Gutierres
