Data Cempro is an accountability software company with more than 35 years of market activity. Last year, they renovated all their processes to keep the company fresh from inside out. To reflect that, they also updated their logo. The company reached me to help them create a new institucional video to showcase their new brand. The redesigned logo was created to simplify and modernize their fintech company, while mantaining it's essence of profissionalism.
To achieve that, we opt to use the new "smile" graphic as the fundamental part of this video, since this symbol represents the close connection they have to their clients. Also, we used the black, white and specific red tones present in their brand identity.
With the script provided by their marketing team, I created all the graphic and motion design, using minimalist ideas to represent what was being said in the voiceover. You can see the final result here:
Client: Data Cempro Software
Marketing Director: Jordana Salles
Voiceover: Lui Felippe
Graphic and Motion Design: Guilherme Salles
Marketing Director: Jordana Salles
Voiceover: Lui Felippe
Graphic and Motion Design: Guilherme Salles
