How do you build a factory fueled by imagination? That was the challenge that Dr. Smith and Grendene brought to me: create a space where the G.Kids characters could design their dream products.
We went back and forth on how the factory should look. It couldn’t be grounded in reality. It had to be abstract, highly vivid, and full of energy. We drew a lot of inspiration from Disney material and made the brand colors pop with beautiful gradients.
The final video showcases all the new products for kids, with the adorable characters presenting them inside the lab.
Client: Grendene S/A
Agency: DZ Estúdio
Production: Dr.Smith
Direction: Alice Machado
Animation and Illustration: Guilherme Salles
Account Management: Nora Copstein
Audio Production: Clamp Music
Creative Direction: Zé Pedro Paz
Head of Creative: Marcelo Armesto e Ingo Martinho
Art Direction: Eduarda Torres
Screenwriting: Anaí Correa
Head of Electronic Production: Fernanda Knijnik
Electronic Media Production: Naomy Christmann
Client Approval: Fernando Pintos Borges, Caroline Bonetto e Bruna Grazziotin
